More Than Pink Drive
White Oaks Mall today announced its Spring 2017 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate $1 million each year in 2017 and 2018, more than 180 participating Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during the months of April and May.
“It has been wonderful to see the positive response that the More Than Pink movement has generated over the past year,” said Sophia Piersma, Director of Marketing and Business Development at White Oaks Mall. “Our shoppers, retailers and employees have embraced the opportunities we’ve offered to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths, and we look forward to continuing that momentum this year.”
Visitors to White Oaks Mall will notice the pink theme carried out at the Mall Management Office and staff will be donning pink accessories. Other planned activities include:
Discount Card Program: In exchange for a $5 donation to Susan G. Komen, shoppers will receive a Discount Card, available at the Mall Management Office at participating centers, providing 15 or 25 percent-off one item. All Discount Card donations go to Susan G. Komen.
Local Programming: ‘Race For The Cure’ events and other activations will take place with local Simon teams working with Susan G. Komen affiliates. The 2017 Komen Springfield Race for the Cure will take place on Friday, May 19, which starts at The State Capitol and at 5 pm. Participants can pick up their race packets at the lower level of White Oaks Mall on Saturday, May 6 and Saturday, May 13 from 11 am-3 pm. More information about the local Central Illinois affiliate can be found at www.komenmemorial.org.
Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a photo selfie station through Wednesday, May 31. All will be encouraged to use the hashtag #morethanpink
As of April 2017, Simon has raised $441,667 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.