Readership survey highlights your confidence

Illinois Country Living was pleased to learn it received high marks of confidence from its readers in the most recent readership survey conducted by New York-based GfK MRI, a leading U.S. audience research firm.

More than 87 percent of surveyed readers reported strong loyalty by reading three or four of the past four issues, and 78 percent of those read all four. That’s loyalty!

Readers’ top areas of interest were the articles about energy efficiency/conservation, recipes, cover stories and local electric co-op news, and they hold onto articles for future reference or to share with others.

In this digital age, a surprising 97 percent reported they prefer to read the magazine in a print format over an electronic one.

The research firm claims a 95 percent confidence level that its findings are representative of the entire readership of 187,000.